Born from a love of high-end fashion and creativity, Noir Noir fashion is the result of a collaboration between two highly ambitious and talented friends. Having known each other for a decade plus, Yitty Levenson and Chani Horowitz decided to combine their passions for fashion forward clothing and make it accessible to every modestly dressed women. Their belief is that everyone has the right to look and feel their best and that clothing has the power to make you feel confident, poised, brave or anything you want.
Having grown up in Manchester, UK, Yitty credits her parents for constantly pushing her to develop her creative gifts and to aim high. ‘Seeing my ideas develop from sketches into a finished product is what I love about this job’ explains Yitty ’There’s an incredible sense of satisfaction as each collection becomes a reality. Fashion is fast paced, and as soon as we get to that point, we are already moving on to think about the next season!’. Constantly being on the lookout for inspiration is essential to keep up with the rapid need for fresh ideas, which she notes ‘makes me notice the beauty and colour in the world around us.’ She describes how she believes fashion to be an art and how it can be used to give people a voice to express themselves to those around them. On her personal style? ‘Classic with a trendy twist’ is her smiling response.
Chani on the other hand, describes her go to looks as ‘Feminine, contemporary and eclectic’. ‘The combination of our styles means Noir Noir has something to offer for everyone’ she notes. Fashion know-how runs in the family for Chani, with her Mom and sisters all working in the industry and being her biggest cheerleaders and source of inspiration. She chalks up her success in the fashion industry to her vivid imagination which she calls her greatest creative tool. ‘I’m always thinking in pictures and envisaging how a piece will look when translated from sketch to reality’. In the ever-evolving world of fashion, ideas and concepts need constant adapting, tweaking and improving which is something Chani has a natural affinity for.
Since the initial idea was born, Chani and Yitty have grown the brand into a worldwide label, available in the UK, the US, Israel and Canada. They’ve become frontrunners in the world of modest fashion, providing collection after collection of sophisticated and contemporary looks for every age and style.
You can check out their newest collection here, or visit their store on Yirmiyahu street, Jerusalem. Follow @noir._noir on Instagram to stay in the loop and get behind-the-scenes info.